As a marketer, I am very intrigued at this moment in media history. With the wide spread adoption of social web across all demographics, leveraging the audiences of prime time media was only available to big budget players. Now, the prime time placement playing field has been leveled. Posting a contextual and relevant message through social media channels to a niche market is just as effective at a fraction of the cost.
CLICK here to watch a great video discussing the future of the social web, and then use these 4 questions to start your social web strategy planning:
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What is your business doing to understand social web communities?
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What role does senior management have in developing new ways to train staff on social web strategies?
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How does your company view new opportunities in Social Colonization?
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How do you deliver smaller more contextual, relevant products to you clients?
It is never too late to join the social web discussion. Contact us today, we look forward to continuing the conversation.
Tags: communities, discussion, social media
