Here are some simple tips for you Tallahassee businesses out there that already have a web site but seem to not be appearing in search engines like you would want to be.
Some of these tips are easy enough for the beginner to do and some might require the user of a Tallahassee-based web developer, but all should be utilized to ensure that your web site has been optimized for the search engines that are crawling your site.
- Determine Your Keywords - you should be targeting keywords on your site that relate to your business and these keywords are highlighted in your content
- Use ‘Meta’ Tags - though not all search engines use these tags, these Meta tags are buried in the coding of your site and should have been optimized for your site (and keywords)
- Have a well-developed ‘Title’ tag - what does the title bar of the web browser say about you?
- Have unique ‘Title’ tags on each page on your site
- Visit GetListed.org and check your listings on Google, MSN, Yahoo, and BOTW - this is a FREE service!
- Blog - add content by blogging about your business and area of expertise
- Update your pages regularly - if you don’t want to add a blog, add new content at least every 90 days at a minimum (preferably every 30 days or less)
- Get Links from other sites (see Why Social Media ?)
- Test Site Functionality - make sure your site works
- Utilize a Site Map - search engines like these because it helps them know where your content it and when it was last updated
Once you have this done, make sure you know where your web site traffic is coming from by utilizing some sort of analytics software that will allow you to know how people are searching and finding you on the web.
If you need assistance in reviewing your site and optimizing it for local Tallahassee traffic, please contact Mike of Design850 Website Design Studio or call him at 850-445-2076.
