When participating in social media, there are many ‘channels’ that are available for you to use to spread your message and to connect with your customers.
A ‘channel’ is simply a method that you use as a business to promote yourself and could include any of the following:
- Blogs
- Videos (YouTube)
- Wikis
- Audio (podcasting)
- Text Messaging (SMS)
- Microblogging (Twitter)
- Social Networks (Facebook)
- Photo Sharing (Flickr)
- Local social networks (Trusteria)
- etc.
Each of these channels allows you - and more importantly your customers - to post content that relates to your business in some fashion.
