Helping Tallahassee Businesses Leverage Social Media

Posts Tagged ‘SEO’

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SEO Tip: Find Out What Google Knows About You

Sunday, May 17th, 2009

Know What Google Says About YouAs a Tallahassee area business owner, you should always be concerned about what Google has to say about your website.

Here are a few quick tricks that you can use to find out what exactly Google knows about your web site:

(for each of these examples replace the www.social850.com with your domain name)

  • SITE:
    • site:www.social850.com
    • this lists pages that Google has indexed in your web site - the more the better!
  • LINK:
    • link:www.social850.com
    • this lists pages that link to your web site’s front page
  • CACHE:
    • cache:www.social850.com
    • this shows the current cache of your web site
  • INFO:
    • info:www.social850.com
    • this shows information that Google has about your site
  • RELATED:
    • related:www.social850.com
    • this shows pages that are similar to your web site

You should be checking these operators in Google on a regular basis especially after you add new content to your site and have given Google a few days to index that new content.

Most importantly, you should always be concerned about what the most important search engine - Google - has to say about your business!

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SEO Tip: to ‘WWW’ or not to ‘WWW’

Sunday, May 17th, 2009

SEO Tip - 301 RedirectHere is a good search engine optimization tip for you to check out on your own Tallahassee business web site.

Type in the URL of your website as www.social850.com replacing the ’social850′ with your web site URL.   Your web site should load in the browser.

Now do the same thing only this time leave off the ‘www’ at the front and just type social850.com and replace the ’social850′ with your web site URL.   Again, your web site should load in the browser.

In the second example, you now want to check to see if your web server added the ‘www’ to your domain name.  If not, you need to contact your web master or web host.

What you want to prevent from a search engine optimization point of view is having your domain search by Google (and other search engines) from viewing www.social850.com and social850.com as two separate domains/web sites.   As you add more and more content to your site, you want to ensure that only ONE gets indexed and ranked by search engines.

This can be corrected on your server (or your web host) by performing what is known as a ‘301 redirect’.  This redirect is done by a single setting to tell any browser or search engine bot that is visiting your site that it should add the ‘www’ to the domain if it was not there when someone visited a link or typed in your domain.

The guys at Social850 can help correct this and other SEO basics on your web site to ensure that you are being ranked as high as possible in the search engines - give us a call at 850-445-2076.

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Simple Search Engine Optimization Tips

Wednesday, May 13th, 2009

Search Engine Optimization (SEO) TallahasseeHere are some simple tips for you Tallahassee businesses out there that already have a web site but seem to not be appearing in search engines like you would want to be.

Some of these tips are easy enough for the beginner to do and some might require the user of a Tallahassee-based web developer, but all should be utilized to ensure that your web site has been optimized for the search engines that are crawling your site.

  1. Determine Your Keywords -  you should be targeting keywords on your site that relate to your business and these keywords are highlighted in your content
  2. Use ‘Meta’ Tags - though not all search engines use these tags, these Meta tags are buried in the coding of your site and should have been optimized for your site (and keywords)
  3. Have a well-developed ‘Title’ tag - what does the title bar of the web browser say about you?
  4. Have unique ‘Title’ tags on each page on your site
  5. Visit GetListed.org and check your listings on Google, MSN, Yahoo, and BOTW - this is a FREE service!
  6. Blog - add content by blogging about your business and area of expertise
  7. Update your pages regularly - if you don’t want to add a blog, add new content at least every 90 days at a minimum (preferably every 30 days or less)
  8. Get Links from other sites (see Why Social Media ?)
  9. Test Site Functionality - make sure your site works
  10. Utilize a Site Map - search engines like these because it helps them know where your content it and when it was last updated

Once you have this done, make sure you know where your web site traffic is coming from by utilizing some sort of analytics software that will allow you to know how people are searching and finding you on the web.

If you need assistance in reviewing your site and optimizing it for local Tallahassee traffic, please contact Mike of Design850 Website Design Studio or call him at 850-445-2076.

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